Junior Digital Media Specialist
Poznań, wielkopolskie, PL, 60-479
Your key responsibilities:
- Multi-Market Coordination: Facilitate communication and align media strategies across 19 European markets, acting as point of contact for local campaign execution.
- Integrated Campaign Support: Assist in building media briefs that effectively combine offline channels (TV, Radio, OOH) with digital media strategies.
- Social Media Coordination: Support the planning and execution of organic and paid social media activities to drive brand engagement and store traffic.
- Offline Media Planning: Participate in the planning and buying process for traditional media, ensuring placements align with local market needs.
- Market & Audience Research: Analyze market data, brand trackers, and shopper behavior to identify the best media mix for reaching our diverse audience.
- Agency Collaboration: Work closely with media agencies to implement integrated communication plans and ensure all creative assets are delivered and approved on time.
- Performance Monitoring: Evaluate campaign reports (both post-buy offline data and social media metrics) to monitor efficiency and ROI.
- Budget Management: Help monitor media spending and campaign costs to ensure projects remain within budget and meet performance KPIs
- Trend Tracking: Stay updated on the latest trends in social media algorithms and traditional media innovations to keep Pepco ahead of the competition
Skills and experience we are looking for:
- 1–2 years in a media agency or marketing department
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Higher education degree (Marketing, Communications, or similar).
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Solid understanding of offline media (TV, OOH) paired with a strong passion for social media platforms and their advertising capabilities.
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Fluent in English (written and spoken), with the ability to communicate clearly across international teams.
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Skilled in MS Office, particularly Excel for budget tracking and PowerPoint for presentations.
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Detail-oriented, creative, and capable of multitasking under tight deadlines with minimal supervision
You are bound to like your job at Pepco because we guarantee:
- Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.
- A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
- Life insurance on preferential terms, to feel secure.
- An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.
- Discounts on purchases at Pepco stores – get your favorite products at even better prices!
- A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive!
- The opportunity to improve language skills by working in an international environment.
- Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority!
- Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.
- Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.
- A social fund providing additional financial support to ensure security and assistance in various life situations.
- A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere.
- A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.