Regional Marketing Manager

Regional Marketing Manager (PL & Baltics)

Are you ready to make an impact? 

At Pepco, we’re growing fast and we’re looking for a passionate Regional Marketing Manager to join our Marketing team and lead marketing activity in Poland and Baltics. You’ll play a key role in executing the marketing strategy within your region, ensuring our brand stays strong, consistent, and loved by customers.

Your key responsibilities will be:

• Lead execution of marketing agenda ensuring alignment with Pepco brand strategy and central marketing calendar.
• Lead and motivate the local Marketing Team (4 FTE).
• Manage adaptation process in line with the promotional calendar, including coordination with local providers and online support.
• Oversee and optimize media plans, coordinate media buying across all channels (including TV and digital), and develop local marketing campaigns.
• Identify local challenges and opportunities, and propose solutions based on local insights.
• Manage new stores opening events and POSM adaptations, as well as relationships with local shopping centers.
• Manage the marketing budget, including planning input, monthly actuals, and forecasts.
• Ensure effective use of online communication channels.
• Work with the HO to organize annual marketing research studies, report KPIs monthly and share knowledge among countries.
• Manage company publications and press releases in collaboration with the Central Corporate team & local PR agencies.
• Supervise the implementation and evaluation of corporate social responsibility (CSR) initiatives.
• Support crisis management and media relations when needed.

Skills and experience we are looking for:

• Min. 3 years of experience in a similar marketing role within one of the cluster countries (retail experience preferred).
• Master’s Degree in Marketing, Business or related field.
• Experience in marketing (including trade marketing and BTL promotions) or sales.
• Strong understanding of market research and customer testing methods.
• Knowledge of consumer promotion regulations, advertising and media effectiveness, and graphic materials production.
• Familiarity with marketing tools, channels and performance metrics.
• Fluency in English, both spoken and written.
• Proficiency in MS Office (Excel, Power Point).
• Strong organizational, multitasking skills and customer-focused mindset.
• Team management skills.
• Willingness to work on a fixed-term contract until the end of November 2027.

You are bound to like your job at Pepco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.
• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
• Life insurance on preferential terms, to feel secure.
• An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.
• Discounts on purchases at Pepco stores – get your favorite products at even better prices!
• A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive!
• The opportunity to improve language skills by working in an international environment.
• Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority!
• Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.
• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.
• A social fund providing additional financial support to ensure security and assistance in various life situations.
• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere.
• A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.