Loyalty and CRM Manager

Your key responsibilities will be: 

• Deliver measurable outcomes related to customer engagement, loyalty, retention, and incremental revenue as defined in program goals.
• Defines strategy and drives innovation.
• Accountable for defining, implementing, and continuously refining the engagement and loyalty strategies aligned with overall business objectives.
• Own the success of loyalty campaigns, incentive promotions, partnership activities, and CRM email pushes.
• Oversee operational and financial aspects of partnerships, ensuring integrity and effectiveness.
• Analyzes campaigns and KPIs.
• Manages team performance.
• Stay accountable for keeping the organization updated and competitive in loyalty and engagement strategies by adopting innovative approaches and best practices.
• Work closely with Marketing, Sales, Product, IT, and Customer Service teams to ensure seamless execution of loyalty and engagement strategies.

Skills and experience we are looking for:

• Min. 8 years of experience in similar roles within the digital space, ideally from industries such as retail, e-commerce, or consumer goods.
• Proven track record of successfully managing customer engagement and loyalty programs, including incentive initiatives.
• Strong understanding of content marketing strategies, including content planning, creation, distribution, and performance measurement, aligned with broader marketing objectives.
• Knowledge of industry best practices in customer relationship management (CRM) and loyalty program design and execution.
• Fluent in English, both written and verbal.
• Ability to work effectively across borders, to collaborate with internal and external stakeholders in many countries.
• Digital literacy and CRM experience (e.g., Salesforce, HubSpot).
• Data analysis skills and experience in leveraging data to inform customer engagement and loyalty program optimization.
• Agile mindset, fostering transparency and adaptability within the team.
• Collaboration skills, ability to build strong relationships, and manage stakeholders.
• Project management skills.
• Team leadership skills and ability to coach, lead and develop team members, provide effective direction and delegation to deliver through a team.

You are bound to like your job at Pepco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.
• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
• Life insurance on preferential terms, to feel secure.
• An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.
• Discounts on purchases at Pepco stores – get your favorite products at even better prices!
• A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive!
• The opportunity to improve language skills by working in an international environment.
• Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority!
• Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.
• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.
• A social fund providing additional financial support to ensure security and assistance in various life situations.
• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere.
• A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.