Head of Licensing
Location:
Poznań, wielkopolskie, PL, 60-479
Your key responsibilities will be:
- Develop and execute Pepco's licensing strategy.
- Own and drive Pepco's licensing agenda across all product categories and markets.
- Build a licensing roadmap aligned with customer trends, target groups and business priorities.
- Identify new licensing opportunities and future growth areas.
- Build relationships with licensors, agents and brand owners.
- Lead negotiations and secure new licensing partnerships.
- Manage licensing investments, royalties and commercial performance.
- Evaluate business cases and monitor ROI.
- Drive profitable growth through licensing programs.
- Coordinate licensing agreements with Legal teams and ensure compliance with contractual obligations and approval processes.
- Manage licensing governance, risks and royalty budgets.
- Secure and maximize licensor-funded marketing support and co-funded activations
- Partner with Design and Category Management teams to implement licensing strategies.
- Support product development and approval processes.
- Ensure successful execution of licensed programs.
- Monitor performance of licensed brands and recommend future portfolio direction.
- Evaluate trends and customer insights to optimize the licensing portfolio.
- Partner with Marketing to deliver impactful in-store and digital licensing campaigns.
- Build effective collaboration between Product, Marketing, Legal, Sourcing and Operations.
- Drive continuous improvement of licensing processes.
- Build, coach and develop a high-performing team.
Skills and experience we are looking for:
- Min. 5 years of experience in Licensing, Brand Partnerships, Category Management, Commercial Management or Marketing within Retail, Fashion, FMCG or Consumer Products industries.
- Master’s degree.
- Strong understanding of the Retail, Fashion and Consumer Products market and its key trends.
- In-depth knowledge of the licensing industry and experience in building successful brand partnerships.
- Fluency in English, both written and spoken.
- Solid expertise in entertainment, character and lifestyle brands.
- Comprehensive understanding of marketing principles and customer engagement strategies.
- Proven experience in licensing management and portfolio development.
- Excellent commercial negotiation skills with the ability to drive mutually beneficial agreements.
- Strong knowledge of contract management and commercial governance.
- Demonstrated success in developing and growing strategic partnerships.
- Proven ability to manage complex projects and deliver results in a fast-paced environment.
- Excellent stakeholder management skills, with the ability to influence and collaborate across diverse groups.
- Strategic and commercially minded leader with the ability to translate business priorities into actionable plans and deliver measurable results.
- Willingness to work in a hybrid model, including 2-3 days per week from our Poznań office, as well as business travel.
You are bound to like your job at Pepco because we guarantee:
- Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.
- A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
- Life insurance on preferential terms, to feel secure.
- An extensive benefits platform offering a wide range of options - including medical care, sports cards, events, trips, shopping vouchers, and more.
- Discounts on purchases at Pepco stores - get your favorite products at even better prices!
- Unlimited access to LinkedIn Learning (for IT - Udemy Business), giving you thousands of expert-led courses to support your professional development, build new skills, and learn at your own pace.
- The opportunity to improve language skills by working in an international environment.
- Free psychological, legal, and financial consultations as part of our employee support program -our employees' well-being is our top priority!
- Smart Lunch - meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.
- Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.
- A social fund providing additional financial support to ensure security and assistance in various life situations.
- A friendly atmosphere and support from colleagues who are eager to share their expert knowledge - despite being a large organization, we’ve maintained a warm, informal atmosphere.
- A role within a unique organizational culture - Pepcoolture - where our mission, vision, and values are the foundation of our everyday work.