Digital Brand Communication Manager

Key responsibilities:

• Lead and develop the Digital Brand Communication Team, ensuring innovation and performance-driven strategies to go hand in hand with Pepco brand’s look&feel;
• Manage paid display campaigns to ensure alignment with business objectives;
• Oversee and implement social media strategies across Facebook, Instagram, Pinterest, and TikTok, ensuring consistency and engagement, incl. direct execution in Poland;
• Design and execute influencer marketing strategies at the HUB level, excl. execution;
• Collaborate directly with digital agency (Digital Kingdom) & media house (Havas) to optimize marketing effectiveness; non-direct collaboration with DDB (HUB & markets);
• Lead chosen brand activations, e.g. BTS;
• Manage annual planning, budgeting, and performance tracking of digital communication initiatives;
• Establish and monitor key performance indicators (KPIs) to assess digital campaign success;

Requirements:

• Higher education (master's preferred) in Marketing, Digital Communications, or a related field;
• Minimum 5 years of experience in digital marketing, including at least 3 years in a managerial role;
• Strong expertise in performance marketing and KPI-driven digital campaigns;
• Proven experience in e-commerce, paid display advertising, and influencer marketing;
• Deep understanding of social media platforms and digital trends;
• Strong leadership, communication, and project management skills;
• Ability to manage multiple projects with tight deadlines;
• Fluent English – must have;
• Experience in an international environment will be an advantage.

We offer:
 

• Work in an international company that is on the Forbes list of the best employers in Poland and is loved by millions of consumers in Poland and Europe;
• Competitive salaries and genuine opportunities for promotion - the development of our employees is the cornerstone of our strategy;
• Private medical care and preferential life insurance to make you feel secure;
• Benefit platform with plenty of opportunities - events, foreign trips, shopping vouchers, etc. - there is something for everyone;
• Discounts on purchases at Pepco stores - buy your favorite products at great prices;
• Work at the headquarters of a company that operates in 18 European countries - you connect with Lithuania in the morning, spend lunch with Croatia, and have a coffee break with Italy;
• The opportunity to develop English language skills while working in an international environment.

🚀 If you are passionate about digital marketing, performance-driven campaigns, and innovation, apply now!