CRM Campaign Expert

Your key responsibilities will be:  

• Develop comprehensive CRM campaign strategies aligned with business goals and target audience insights. 

• Building a campaign process in the CRM & Loyalty area. 

• Ensure proper targeting logic and automation flows are set up accurately based on segmentation, propensity and purchase behaviour. 

• Define campaign objectives, KPIs, messaging frameworks, and channel mix. 

• Lead endtoend campaign development across CRM channels (newsletter, sms, mobile push, app, web). 

• Support continuous improvement of CRM processes, targeting quality and campaign delivery standards. 

• Foster strong collaboration with sales, product, customer success teams and external partners to ensure alignment. 

• Monitor campaign performance using analytics tools and dashboards. 

• Lead the Test & Learn agenda for CRM and loyalty offers — design hypotheses, segmentation, control groups and success criteria. 

• Identify opportunities for optimization and implement datadriven improvements. 

• Stay up to date with marketing trends, tools, and best practices. 

Skills and experience we are looking for: 

• At least 2–4 years of experience in direct marketing, CRM execution, email marketing or marketing automation. 

• Hands-on experience with CRM, email marketing or automation tools (e.g., Synerise, Salesforce, Braze, Adobe Campaign, HubSpot). 

• Bachelor's degree, preferably in Marketing, Business Administration, or technical field. 

• Fluent in English (written and verbal) for preparing content, QA, reporting and cross-team communication. 

• Strong understanding of segmentation, personalisation and campaign targeting principles. 

• Skills in campaign analytics: measuring performance, interpreting KPIs and identifying insights. 

• Basic copywriting ability for subject lines, snippets and short-form messaging. 

• High attention to detail with strong QA discipline and operational accuracy. 

• Good communication and collaboration skills across marketing, CRM and analytics teams. 

• Understanding of GDPR, data privacy rules and compliant customer communication practices. 

You are bound to like your job at Pepco because we guarantee: 

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe. 

• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy! 

• Life insurance on preferential terms, to feel secure. 

• An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more. 

• Discounts on purchases at Pepco stores – get your favorite products at even better prices! 

• A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive! 

• The opportunity to improve language skills by working in an international environment. 

• Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority! 

• Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices. 

• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries. 

• A social fund providing additional financial support to ensure security and assistance in various life situations. 

• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere. 

• A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.